Process Management

Navigating Change Successfully with Change Management

Manuel Wolf

Manuel Wolf

20.2.2024- 5 Min.

Change Management Phases

In a dynamic business world, the only constant factor is change itself. Change management is, therefore, a crucial tool that enables companies to face the challenges of change and manage them successfully.

What is Change Management?

Change management is a systematic approach to addressing the human aspects of changes within a company in order to achieve the desired business outcomes. It involves the application of methods, skills, and knowledge to effectively lead and control change, and includes working with the affected employees to overcome resistance and foster acceptance of the change.

What is Change?

Change refers to any type of adjustment, modification, or shift that takes place within an organization. This could involve organizational changes such as restructuring, strategic realignment, or the implementation of new technologies. It's important to distinguish change from transformation. While change aims at a specific, measurable alteration, transformation is more fundamental, unpredictable, and experimental. Change refers to a project with a clear beginning and end.

The Psychological Phases in the Change Process

Change Management Phases

- Shock: The initial reaction to change is often shock or disbelief.
- Denial: In this phase, people often deny the reality of the change.
- Rational Understanding: Here, individuals begin to intellectually understand the reasons for the change.
- Emotional Acceptance: At this stage, people emotionally recognize the necessity of the change.
- Experimentation: Individuals start to engage with the change and test new behaviors.
- Realization: People begin to see and acknowledge the benefits of the change.
- Integration: Finally, the change is integrated into everyday life and becomes part of the new normal.

Change Management Phases Timing

It's crucial to note that not everyone goes through these phases at the same pace or in the same order. In particular, top management, middle management, and employees may react differently to the change process due to their different roles and the timing of when they learn about the change. Therefore, effective change management requires an individual approach to the various target groups within a company. This distinction is particularly important at the low point during the process. While top management may have already overcome the low point, middle management is exactly at the moment of frustration, while employees are still approaching it.

Tools for Successful Change Management

There are a variety of tools that companies can use to successfully implement change management. These include communication plans, team building, risk assessments, stakeholder analyses, training and workshops, project management tools, and feedback systems. However, effective change management requires not just the right tool, but also the right attitude and willingness to change at all levels of the company.

Success Factors in Change Management

Several factors can influence the success of change management. Some of the most important include a clear and compelling vision for the change, strong leadership, active involvement of employees, effective communication, provision of training and support, willingness to adapt to unforeseen obstacles, and a systematic approach to monitoring and measuring progress.

Risks to the Success of Change Management

Although change management offers many benefits, there are also risks that can impede its success. These include resistance to change, lack of clarity or agreement on the direction of change, insufficient resources, lack of leadership and support, inadequate communication, and employee engagement, as well as the absence of a structured change management plan.


Change management is a crucial tool for companies to deal with the constant changes in today's business world. It requires a clear vision, strong leadership, effective communication, active involvement of employees, and the readiness to be flexible and adaptable. Despite the challenges and risks, when done correctly, change management can pave the way for improved business processes, increased efficiency, and ultimately, a more successful company.
At NewBeeMountain, we are happy to support you on your journey through change management. Contact us today to find out how we can help you make the transition smoothly and effectively.