36 Cycling
From inquiry forms to an interactive 3D bikewear designer.

36 Cycling offered custom cycling apparel through a simple inquiry form. The problem: customers had no idea what their finished product would look like. Placing logos, sponsors and designs on jerseys, bib shorts or longsleeves required intensive back-and-forth communication — with many rounds of alignment and follow-up questions.
With the 3D Designer by 3ddesigner.io, customers can now design their bikewear themselves — in real time and in 3D.
We created the 3D models based on 36 Cycling's real sewing patterns:
In the second step, 36 Cycling uses the 3D Previewer by 3ddesigner.io: The team refines the customer's design in Illustrator and sends the customer a 3D preview of the final product. This gives the customer a concrete vision of what their order will look like — before production starts.
The entire design process is now visual and efficient. Customers create their design in the 3D Designer, 36 Cycling refines it and presents the result as a 3D model. Fewer misunderstandings, fewer follow-ups, happier customers.
“I am very happy with the work from the guys from NBM! Our contact is always very pleasant and on spot. They empathize with our specific wishes and market related issues. Keep up the good work!”
Jeroen Hermes
36 Cycling