Bikewear Designer

The Challenge

36 Cycling offered custom cycling apparel through a simple inquiry form. The problem: customers had no idea what their finished product would look like. Placing logos, sponsors and designs on jerseys, bib shorts or longsleeves required intensive back-and-forth communication — with many rounds of alignment and follow-up questions.

The Solution

With the 3D Designer by 3ddesigner.io, customers can now design their bikewear themselves — in real time and in 3D.

We created the 3D models based on 36 Cycling's real sewing patterns:

• Shirts and longsleeves — true-to-life 3D models
• Bib shorts and shorts — exact proportions based on real patterns
• Custom colors and patterns — customers choose from design templates and patterns created by 36 Cycling or customize colors individually
• Qualified inquiries — 36 Cycling receives concrete design concepts instead of vague descriptions
• Vector-based patterns — after a customer inquiry, 36 Cycling receives the designs as vector-based files based on the real sewing patterns

3D Previewer

In the second step, 36 Cycling uses the 3D Previewer by 3ddesigner.io: The team refines the customer's design in Illustrator and sends the customer a 3D preview of the final product. This gives the customer a concrete vision of what their order will look like — before production starts.

The Result

The entire design process is now visual and efficient. Customers create their design in the 3D Designer, 36 Cycling refines it and presents the result as a 3D model. Fewer misunderstandings, fewer follow-ups, happier customers.